Baltic Construction

Baltic Construction, owned by my father Boris Hoffman, gets its name from the Baltic Sea, which is right by the country my parents grew up in. Established in 1989, it's a small business that has a track record of quality work and success. After relocating to Northern Virginia from California, the business needed an online presence to thrive in a new area. To help solve the business' problem, I created a new logo and website for it. 

I used WordPress as the CMS and also found the template for the site from it. To capture the business' old-world feel, I added a sepia tone to its project photos on the homepage and "About Us" page. 

To advertise the business' top three services effectively, I created three icons for them on the homepage. 

For the logo, I used the same colors you see on the site—white, black, and a rich yellow. I chose Avenir Next Condensed for the typeface to make the brand bold and fresh. I went with an outline of a house to emphasize the fact that the business offers a variety of home improvement services.

In 2016, I created a Facebook ad for the business on Small Business Saturday to help grow its page. The ad was geo-targeted to people who live in and nearby Alexandria, VA.

Check out the website here, and follow the business on Facebook and Twitter