Anna Maria Hoffman
Helping your brand succeed

Baltic Construction

Established in 1989, Baltic Construction has been successful for years. However, it needed a new brand to compete better.


After relocating to Northern Virginia from California, my dad's business needed an online presence to thrive in a new area. He also needed a new logo that worked across all platforms. To help solve the business' problem, I created a new logo and website for it. 

For the logo, I used the same colors you see on the site—white, black, and a rich yellow. I chose Avenir Next Condensed for the typeface to make the brand bold and fresh. I went with an outline of a house to emphasize the fact that the business offers a variety of home improvement services.


I built his website using WordPress. It features my dad's bio, services, image galleries with his best projects, reviews, and a contact page. Check out the website here.


In 2016, I created a Facebook ad for the business on Small Business Saturday to help grow its page. The ad was geo-targeted to people who live in and nearby Alexandria, VA.

Follow the business on Facebook and Twitter