I met David in Rome in September 2017 while I was a Truth and Beauty Project fellow. For several years, David has been providing tours of St. Peter's Basilica, the three other major Basilicas in Rome, and other holy sites in Rome and throughout Italy.
I first created his logo. David wanted St. Peter's Basilica to be featured in it. To add more depth to the design, I added a peeling away effect to underscore his wealth of knowledge in Christian archaeology. We used colors that evoke the Vatican and the pulse of Rome. For the typeface, I selected a Google font called Cardo—a perfect fit for his business.
In addition, I created a style guide featuring his logo, color palette, and typeface pairings to ensure he maintains consistent branding across all platforms as his business grows. See the style guide here.
I also created new unique business cards for him that include his tagline "Informative, Inspirational, Fun". I used a parchment paper texture for the background of these cards to give an old world feel.